Turn your marketing expense into a new profit center! Our typical client has established marketing budgets that are tied to their sales or gross profits. This is a safe and smart strategy to maintain the status quo or slowly grow. Have you experienced the new sales manager who talked you into doubling your marketing dollars with the expectations of rapidly increasing your sales? Sometimes it works. Sometimes it does not. Why take the risk? Hedge your bets with HP. HP suggests maintaining a conservative approach while gradually developing a smart internal lead generation system that pays you to advertise. Contact us to get started! |
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